meant that when you placed an order the company you called showed up quickly when they were supposed to. They then followed your instructions perfectly, and finally, they delivered a finished product promptly as scheduled.
meant that when you purchased any goods or services that didn't meet your expectations you could then immediately speak to a real person on the phone who really cared. Moreover, because this person genuinely wanted your complete satisfaction they went the extra mile to fix the problem right the first time and keep your business.
meant that the company you hired really knew what they were doing and fully understood your needs. It also guaranteed that the price they quoted initially ended up being the actual price you paid. Finally, it meant that your valuables were kept safe and then returned to you in precisely the same order and condition as they were when they left your office.